Dashl was founded 2016 in Stockholm by two female entrepreneurs to disrupt and digitize the beauty industry. 

The explosive growth of the beauty industry has made the climate in the industry highly competitive, which has made it difficult for self-employed stylists to reach new customers. At the same time, the industry has not adapted to today's consumers' need to be able to book beauty services digitally when and where it suits them. The lack of digitalisation has made the industry inefficient and the high demand from customers has not matched the supply that exists, this has also put consumers in an uncertain situation regarding the  quality of the services performed.

With a focus on sustainability and decent working conditions, we currently have over 400 women who freelance via Dashl, where they get the opportunity to work flexibly with a profession they are passionate about, on their own terms and at the same time become financially independent. At the same time, we provide consumers with an opportunity to discover and book verified beauty stylists. They can have beauty treatments delivered to their home or office. Dashl also has Beauty Bars where you can drop in for quick beauty treatments. We simply make beauty treatments available to everyone!