Performance Marketing Specialist
Hey!
Welcome to our page. So glad you're curious about this role. Let's get right into it and tell you what we're about and what we're looking for!
We're looking for a Performance Marketing Specialist to join our amazing company and team working closely with the founders and Head of E-com. Our fast-paced HQ is a fun, rewarding workplace where everything is possible 🏆 We offer competitive benefits and we are looking for a rockstar to join us in our mission of building the beauty platform of the future.
Your opportunity
This is a brand new exciting role where you will own the paid social and paid search strategy and execution in order to drive business growth. The focus of this role is setting up and optimising performance marketing campaigns across Facebook Business Manager, Google Search, Google Shopping and TikTok ads. We are a growth business, scaling rapidly over the last 3 years. We are based across Europe, with focus on e-commerce and beauty services via our shop- in- shop beauty bars.
ABOUT YOU
You have strong analytical skills and a data- driven approach to problem-solving. You have good communication skills (both written and verbal) and are a team player that charts out goals and contributes towards goal achievement. You are able to juggle between multiple projects, and have the ability to prioritize, meet deadlines and be adaptable and focused.
As an independent decision maker you can demonstrate a thorough understanding of key performance metrics on various channels. You will ensure that our organization has the insights and processes to capitalise on consumer trends, ensuring we are winning in culture.
Expert in Performance Media, particularly Paid Search. Strong working knowledge of the relevant key platforms (Google, Meta, TikTok, YouTube, Pinterest, App etc.)
Responsibilities:
- Facebook Business Manager - Copywriting, building audiences, creating campaigns and optimising ads.
- Google Shopping Ads - Feed optimization and setup
- Google Search Ads - Keyword research, measure keyword performance, copywriting, and implementing bid optimization strategies.
- Manage ad placements, target the relevant interests and topics and leverage customer insights to better segment, target and reach potential customers
- Allocate and modify budgets for efficient spending
- Manage Paid Social and PPC channels on a daily basis to optimize against performance objectives.
- Explore new marketing opportunities such as social media channels, apps, ad formats, etc.
- Own and execute necessary reports to inform the business
- Identify pain points to creatively improve non-performing areas
- Allocate budgets and analyze and recommend modifications to ad spend to improve ROI.
- Collaborate with marketing teams to create A/B creative tests.
- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
- Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
- Use multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
Requirements:
- Degree in marketing, business, or related field
- 3+ years of marketing experience with digital channel management
- Data driven professional with a passion for analysis
- Knowledge of dashboard tools such as Tableau or equivalent, as well as previous work experience with BigQuery or equivalent
- Basic knowledge of scripts preferred to support automation across PPC and Paid Social
Values:
- Be proactive, flexible and ready to adapt to a fast-paced environment
- Passionate about our mission
- Go-getter attitude and entrepreneurial spirit
- Fleixble team player
Company Benefits:
- Employee stock options
- Wellness allowance
- Pension scheme
- Startup environment, casual and flexible working
- A key role in building the future of beauty
- Department
- Marketing/Comms
- Locations
- Dashl HQ
- Remote status
- Hybrid Remote
Colleagues
Dashl HQ
What you can expect from us
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Innovative work place
No day is similar to another. If you like challenges and an exciting work place with many development opportunities you are looking at the right place! As part of team Dashl you vill see your ideas and suggestions become reality. You will be an integral part of the team in a company that values its employees.
Sweden & worldwide
Our HQ is based in central Stockholm. Dashl is currently operating in Sweden, Germany and Netherlands. Launching in United Kingdom soon.
About Dashl
Dashl was founded 2016 in Stockholm by two female entrepreneurs to disrupt and digitize the beauty industry.
The explosive growth of the beauty industry has made the climate in the industry highly competitive, which has made it difficult for self-employed stylists to reach new customers. At the same time, the industry has not adapted to today's consumers' need to be able to book beauty services digitally when and where it suits them. The lack of digitalisation has made the industry inefficient and the high demand from customers has not matched the supply that exists, this has also put consumers in an uncertain situation regarding the quality of the services performed.
With a focus on sustainability and decent working conditions, we currently have over 400 women who freelance via Dashl, where they get the opportunity to work flexibly with a profession they are passionate about, on their own terms and at the same time become financially independent. At the same time, we provide consumers with an opportunity to discover and book verified beauty stylists. They can have beauty treatments delivered to their home or office. Dashl also has Beauty Bars where you can drop in for quick beauty treatments. We simply make beauty treatments available to everyone!
Performance Marketing Specialist
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